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AB-9 – Trade Practices Overview

Core Trade Practice Rules |

What licensees need to know about prohibited practices and enforcement under Maryland alcohol law

Maryland enforces strict alcohol trade practice laws that prohibit certain business activities such as illegal discounts, inducements, or gratuities, and this guidance explains how these rules apply and the consequences for violations across all tiers of the industry.

What you need to know

  • Certain discounts, deals, or incentives may be illegal
  • The most restrictive rule (state or federal) applies
  • Businesses are responsible for employee actions
  • Violations may result in serious penalties

Who This Applies To

This guidance applies to:

  • Manufacturers
  • Wholesalers
  • Non-resident dealers
  • Solicitor permit holders

What Are Trade Practices

Trade practices are rules that govern:

  • How alcohol businesses interact across the three-tier system
  • What types of incentives or agreements are allowed

Maryland law works alongside federal law to regulate these activities.

General Rule

When both federal and state laws apply:

  • You must follow the more restrictive requirement

Prohibited Activities

Licensees may not:

  • Offer illegal discounts or pricing arrangements
  • Provide gratuities or incentives to retailers
  • Circumvent trade practice rules through indirect arrangements

These actions violate Maryland alcohol laws.

Responsibility of Licensees

Licensees are responsible for:

  • Their own actions
  • The actions of employees, agents, and supervisors

This applies even if:

  • The licensee was not directly aware of the violation

Enforcement and Penalties

Violations may result in:

  • License suspension
  • License revocation
  • Monetary fines

Solicitor permits may also be suspended or revoked.

Suppliers and non-resident dealers involved in violations are also subject to enforcement action.

ATCC Enforcement Role

The agency will:

  • Investigate potential violations
  • Conduct inspections
  • Take enforcement action when necessary

The goal is to ensure compliance with trade practice laws.

What This Means for Businesses

Businesses should:

  • Review trade practice rules regularly
  • Train employees on compliance requirements
  • Avoid offering or accepting improper incentives
  • Contact ATCC if unsure about a specific activity

Important Notes

  • Trade practice rules apply across all tiers of the industry
  • Violations may occur through direct or indirect actions
  • Compliance requires ongoing awareness and oversight

Need Help?

For questions about trade practices, contact the ATCC: 410-260-7314 ext. 2 or [email protected] 

Related files

AB-9 – Trade Practices Overview